So how does the Tsu Algorithm work?
What is it about algorithms that keeps them shrouded in mystery. With the Google Search algorithm everyone spends there time trying to crack the code of success to get page one rankings, there are endless theory’s on the web on how it works, yet know one really knows 100% and the Tsu algorithm is really no different. If you ask Tsu do how it works they will tell you the bare bones because certain details on how the Tsu algorithm works are kept confidential.
Here is the official line on how Tsu earnings are broken down
The Tsu algorithm automatically tracks, measures, and distributes revenue to the appropriate user and their Family Tree.
At a high level, 90% of revenues are distributed to users. To maintain the platform, Tsu receives 10%.
To see how this breaks down, let’s take a look at 4 users, all with varying start dates on Tsu:
User A invites user B, who invites user C, who invites user D
– $100 of earned revenue is generated based on the content user D shared (photos, videos, status updates, etc.)
– 90% of earned revenue go to the users. In this case, $90 of the $100 is shared with all the users.
– tsū takes 10% of the $100 for platform fees. In this case $10.
– User D, the original content creator takes 50% of the $90. In this case, $45.
– User C gets 33.3% (1/3) of the original $90 generated. In this case, $29.70
– User B gets 11.1% (1/3 of 1/3 = 1/9) of the original $90 generated. In this case $9.99
– User A gets 3.70% (1/3 of 1/3 of 1/3 = 1/27) of the original $90 generated. In this case $3.33
– This is what we call the rule of infinite thirds
Monetization of Public Groups
25% = Owner
25% = Split Amongst all Non-Owner Admins
35% = Content-Creating Members
10% = tsu
5% = Designated Charity
(Percentages may change slightly as we gather data on groups’ usage.)
So why are certain details of the Tsu algorithm kept confidential?
Well let’s go back to the google example for a moment. Google wants to give the user the most relevant search results possible and there are a whole host of different criteria that go into the mix to give the searcher the search results they want. If we all knew exactly how the google algorithm works then search results would be able to be manipulated to the degree where you could search cats and get dogs.
The Tsu algorithm is no different really. Tsu wants us to produce good, engaging original content that members genuinely want to view and interact with, this in turn provides the viewer with targeted advertising. The advertisers are happy because the right members are seeing the ads and member royalty payments go up as a result. If we all knew how the Tsu algorithm worked then again the system would be able to be manipulated and that would impact very badly on Tsu and the advertising revenue. Plus it is kind of fun trying to second guess how Tsu works
So what do we know about how the Tsu algorithm works?
Well i contacted Tsu Support recently and asked a couple of questions.
If a member follows lots of members, they max out their follow allocation but a lot of these followers then fall inactive do the inactive followers influence the algorithm and the rewards received?
The same for friends, if you have 5000 friends but they are mostly inactive does this influence the algorithm?
Does following and friending a lot of members dilute the royalty payments at all?
And the answer to all these questions is no. It doesn’t matter how many friends you have or members you follow, it has no impact on the algorithm at all. And inactive’s do not dilute your rewards either.
Again lets go back to the Google example, we create great well written content adhere to the best practices that we now about and get results. With Tsu, we have to create original content that members engage with. If we can get shares we get a wider audience and our views go up and it is all about views.
So what actions impact on the Tsu payment algorithm?
Likes, comments and shares impact massively. There is no monetary value in a Like though it is engagement. I wrote an article called The Truth About Tsu Likes, Comments and Shares that explains why Likes are so important.
It is comments that are interesting when it comes to the payment algorithm because it is speculated that replies to comments we make on other members posts influences the payment algorithm, so being involved in conversation is something that we should be doing, but this is just a theory and Tsu has never confirmed or denied this. And shares as we said they put us in front of more members and more eyes on our content equals more views.
As we know the ads on Tsu are targeted but not just targeted they are country specific, so if i was to offer one Tsu Tip on this article it would be to friend and follow Tier one country members, cause it’s these guys that get shown the best paying ads.
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